In Italy, August is not just a month—it is a mood. While Ferragosto was celebrated on August 15, the holiday extends beyond a single day. For Italians, the end of summer is a time when life slows to the rhythm of la dolce vita. Storefronts and even restaurants post sign windows that read “chiuso per ferie” (closed for holidays). Entire cities exhale as locals escape to Capri or Puglia, the Dolomiti, or Tuscany’s quiet hill towns.
The Ferragosto season is a palette of golden sunlight, turquoise seas, and coral sunsets—colors that shimmer through August and into September. It is a season of leisure, effortless elegance, and making every day feel like vacation.
This year, 77 Diamonds has captured that spirit with bold, radiant jewelry designed to dazzle alongside Italy’s summer backdrop.
Just as Ferragosto celebrates vibrancy and vitality, 77 Diamonds’ Kaleida Collection brings a burst of playful sophistication to late-summer style. At its heart is the Kaleida Tourmaline Ring, a stunning kaleidoscope of color framed in 18k yellow gold. Its rich pink and green hues recall the bougainvillaea spilling over Tuscan villas and the lush landscapes of Lake Como. Perfectly designed for those who want to carry a piece of the Italian summer with them, this ring transforms seasonal joy into a jewel you can wear year-round.
For those who embrace elegance with a touch of drama, the Cyrene Drop Earrings provide the perfect balance. Sleek and sculptural, they feature brilliant-cut diamonds that catch the light like reflections on the Amalfi Coast at sunset. Worn with a linen sundress for an afternoon aperitivo or with evening silks under starry skies, these earrings embody timeless glamour with a distinctly Mediterranean soul.
Late summer in Italy is a season of gatherings. Long dinners under string lights, seaside weddings, and rooftop parties in historic piazzas. Statement jewelry not only elevates these moments but also reflects their brilliance.
The Kaleida Octagon Ring, with its bold geometric cut, evokes the crystalline waters of Sardinia. Its playful modernity is matched by a sense of refined luxury, making it an ideal piece for those who prefer jewelry that speaks with both color and confidence.
Equally striking, the Cala Octagon Ring captures a more serene elegance. Its cool tones and clean lines echo the calm beauty of the Ligurian coastline at dusk, where sea and sky melt into one another in soft gradients of blue. Paired together, these rings create a narrative of the Italian summer: vibrant days, tranquil evenings, and an ever-present touch of romance.
In a culture that values beauty and leisure in equal measure, Ferragosto is more than a holiday—it is a reminder of balance. The shops may be closed, but life itself feels wide open. Time stretches long enough to savour a seaside espresso, wander cobblestone streets, or linger in conversation over a late-night digestivo.
77 Diamonds’ collections mirror this philosophy. Whether through the radiant color of the Kaleida rings or the understated brilliance of the Cyrene Drop Earrings, each piece celebrates the art of slowing down and appreciating beauty in its purest form. These jewels are not only accessories but companions for the season—a reminder that luxury is not about excess but about savoring life’s brightest moments.
Founded in 2005, 77 Diamonds is today Europe’s largest online diamond jeweller, renowned for its bespoke creations and exquisite craftsmanship. With its flagship showroom in London’s Mayfair and boutiques across Europe—including Milan, Berlin, Geneva, and Zurich—the brand continues to expand globally, with new openings in Paris, Copenhagen, Düsseldorf, and Bristol planned for 2025.
Uniquely offering both natural and lab-grown diamonds, 77 Diamonds has become synonymous with jewelry that marries tradition with modernity. From bold statement pieces to delicate designs, its collections embody the artistry and sophistication that reflect the very essence of Ferragosto’s enduring glow.
As August fades into September, Italians carry the warmth of Ferragosto into autumn, returning to work but never abandoning the spirit of la dolce vita. The holiday may be fleeting, but its essence—color, light, joy—remains alive in everyday gestures.
With its kaleidoscopic color and timeless elegance, 77 Diamonds ensures that Ferragosto does not end when the calendar turns. It lives on in every sparkling detail, a reminder that the season of sunshine and leisure can be celebrated wherever life takes you.
Shop 77 Diamonds at 77diamonds.com.
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