La Peninsula

In 2025, the authentic urban man steps out in bold fragrance with the never-before-imagined scent of salt. Le Sel d’Issey Pour Homme is the mens fragrance produced by perfumer Quentin Bisch. The fragrance also marks the last time Miyake touched a fragrance under Issey Miyake Parfums prior to his passing in 2022.

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Dubbed “the next generation of Issey Miyake,” the masculine aroma exudes salt’s many identities. A seaside nostalgia of the wayfaring man, Le Sel’s sprays top notes of sea salt and ginger. Layered with seaweed and vetiver, with a forest base of cedarwood and oakmoss, Le Sel is the outdoors reimagined. 

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Designed by contemporary artist Tokujin Yoshioka, the bottle itself crystalizes like a salt pillar forged by brooding ocean waves on a gray, stormy coast. 

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Masculinity naturally protects, an element Le Sel cloaks in responsible environmentalism through its refillable 50ML and 100ML bottles. Unlike typical bottles across the fragrance industry, this reusability reduces carbon emission by 59%, energy consumption by 59%, and water consumption by 52%. With every spritz, Le Sel preserves for the environment and selectively cultivates resources through responsible production. 

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Salt’s scent, a previously inconceivable sensation, honors Issey Miyake’s legacy of innovation. For 2025, it perfumes the modern man in rugged natural elements, sustainable values, and inimitable aura.