La Peninsula

Trailblazers of bespoke fine jewelry, 77 Diamonds embodies Milano, the city. Located at Via San Raffaele n.1, the new showroom sits inside the Signature by Regus building and flaunts the essence of old Milan with 19th-century architecture. Old meets new with its sleek, contemporary interior that showcases the latest jewelry trends and customization options.

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The iconic Duomo is its backdrop, its intricate spires and Gothic facade visible through every window. For the jewelry-shopping tourist, the showroom is also steps away from Milan’s most awe-worthy attractions, including Palazzo Reale, Museo del Novecento, the Vittorio Emmanuele II monument, and the Highline Galleria Observatory.

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The Milano showroom is prepped for couples indulging on an Italian excursion, stocked with wedding bands and engagement rings. The showroom’s team is spearheaded by Giorgia di Domenico, a gemologist certified by the Gemological Institute of America. Domenico’s portfolio boasts prestige brands such as Garrard and Buccellati, with design experience throughout London’s luxe jewelry world. Specializing in fine diamonds, colored gemstones, and pearls, Domenico graces 77 Diamonds with her global expertise.

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With services online and in one of its many European showrooms (in addition to a Dubai location), 77 Diamonds redefines customization. Not only can the diamond experts design an original piece just for you, but they streamline the process in a few easy steps. First, you deliver your design vision to the team. Then, they design your creation using your chosen diamond shape, carat, color, and cut. Original collections inspire clients who seek more guidance, such as the celestial Starlight collection, the square-cut Mayfair collection, and the vintage-esque Olympia collection.

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From rings and earrings to bracelets and necklaces, 77 Diamonds offers a diverse selection of metals, styles, and cuts to choose from. Each diamond is independently certified with safe, conflict-free sourcing, guaranteeing clear-conscious luxury.

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With 77 Diamonds, the wearer flaunts the award-winning team’s talents. 77 Diamonds was a recipient of the Digital Innovator of the Year award at the 2023 Professional Jeweller Awards. The brand was also a finalist in the 2023 Retail Jeweller Awards for Omnichannel Retailer of the Year and Retail Team of the Year.

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From the moment a client contacts the design team, they collaborate for a hands-on devotion to an original vision. The designers will finalize the design through a variety of renderings, with both hand-drawn sketches and digital, 3D mockups. At the showroom, they’ll measure your finger, wrist, or chest and neck to pinpoint size down to the inch, creating a piece that is born for you. Afterward, the details are honed for final approval. Four to seven weeks later, it’s diamond day as the glittering creation arrives boxed and padded to your door.

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Embark on your diamond journey and visit 77diamonds.com.