La Peninsula

Dario Vitale launches his first campaign as Versace's Chief Creative Officer.

‍

Versace’s Fall/Winter 2025 Timepieces Collection marks the first campaign under the creative direction of Dario Vitale, who was appointed Chief Creative Officer on April 1. Rooted in Versace’s iconic DNA, the collection reflects Vitale’s fresh vision and contemporary approach, introducing a new visual language for Versace Watches.

‍

Captured through the lens of renowned fashion duo Blommers & Schumm, the imagery invites us into a world where editorial elegance meets autonomous art. Each photograph captures a fleeting, perfect moment, gestures and attitudes that embody the Versace spirit with elegance and depth.

‍

Vitale’s creative direction blends authenticity with elevated style, honoring Versace’s heritage while redefining it for today’s audience. The setting is intentionally minimal, the atmosphere relaxed, placing full focus on the timepieces.

‍

Described by Vitale as “more real,” the campaign is rooted in everyday life rather than runway fantasy, reinterpreting Versace’s classic codes with a modern twist and offering a fresh narrative that celebrates the brand’s legacy, roots, and craftsmanship.

‍

Versace Timepieces FW25 Collection is now available at Versace.com and select retailers for $1,195-$4,050.