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Ferragamo Secret, the timepiece collection, bejewels watches this holiday season. Crafted by Ferragamo Creative Director Maximilian Davis, Ferragamo Secret’s timepieces are quartz-movement powered with a mother-of-pearl dial surrounded by precious stones and glittering diamonds. Lapis lazuli, malachite, and red agate dials adorn this collection for diverse timepiece options that flatter any gemstone preference. 

Simultaneously a decorative bracelet and functional time companion, each model is accompanied by blue sapphires, emeralds, or rubies. A diamond-lover’s dream, this five-link bracelet also flaunts a vertical Ferragamo logo engraved along the sliding panel. Metallic finishes flash on the dial frame, hands, and index studs. 

"Ferragamo Secret is a one-of-a-kind timepiece that strikes an impeccable balance between elegance and precision,” said Davis. "It's an object of desire, exciting and enigmatic, concealing its true nature like a rare and precious jewelry piece.” 

Each holiday season, it is always the thought that counts, a sentiment that breathes forever in Ferragamo Secret when customers opt for custom engraving on the inside panel. Available online on ferragamo.com and in-store at Ferragamo boutiques, Ferragamo Secret will be immersed in upcoming boutique initiatives throughout the new year. 

Ferragamo Secret starts at $5,200 - $9,400 USD.

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Ferragamo's Secret of the Season

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Written By La Peninsula Staff

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Ferragamo

1 November 2025

8 Min read

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