“A Place Outside of Gender, Age, & Time”

Minimalism is a key component of a sustainable lifestyle. According to Sustain the Mag’s “The Intersection of Minimalism and Sustainable Living,” “minimalism asks you to thoroughly evaluate each purchase you make.” This empowers consumers to be selective with the brands they utilize in their shopping needs. At the same time, this forces brands to innovate to meet and exceed the consumer’s changing, eco-charged expectations.

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Zerobarracento, the Italian-made apparel brand, is one of these brands. Second-place winner of 2021’s Sustainable Contest Monte Carlo Fashion Week and selected for 2021’s Camera Moda’s Designer for Planet Project, Zerobarracento approaches sustainability through several key pillars:

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Zero-Waste Design & Production

The textile and apparel industry is notoriously wasteful, which is why Zerobarracento regenerates fabric scraps during production. Zero-waste pattern making, a design technique that uses every inch of the fabric, contributes to this reduced-waste practice. Quality does not get compromised, either; the technique does away with buttons or zippers and uses only a few seams, optimizing the garment’s structure, aesthetic, and longevity. Not only does this benefit production, but it elevates wearability for the end-user and minimizes their own future textile waste long after purchasing.

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A Commitment to Selective Materials

Even Zerobarracento’s materials are made in Italy, such as the Global Recycled Standard (GRS) Re.VerSo™ and the OEKO-TEX Standard 100 Bemberg. Crafted from reused textile waste and biodegradable with an InnovHub SSL eco-toxicity certification, respectively, these materials create luxurious wool, baby camel, and cashmere while conserving production resources. Zerobarracento also sources its yarn from Newlife™, a material spun from 100% recycled bottles regenerated exclusively in Italy.

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Traceability Throughout Every Clean, Italian Line

Without resources that stimulate traceability, consumer product brands risk the trap of greenwashing. Transparency is as key to sustainability as recycling or zero-waste methods. Zerobarracento’s items come with digital product passports. With a list of the garment’s suppliers, each digital passport allows you to embark on the product’s journey. From sourcing organic wool in Prato, to Xylene’s production monitoring and complete supply chain stops on the digital map, consumers get to glimpse every stop on the items’ journey to know exactly where it came from and make informed purchasing decisions into the future.

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Zerobarracento has also joined #TheSustainabilityPledge from UNECE, further reflecting its commitment to providing full supply chain mapping through blockchain.

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“Zerobarracento does not judge but welcomes,” said Founder Camilla Carrara. “It does not exclude but includes. It does not waste but enhances. The brand is founded on the idea of creating garments that last and can pass from mother to daughter, from generation to generation.”

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“Clean, Italian lines” are essential to Zerobarracento’s Euro-elegant vibes. Its sustainable dedication benefits a distinctly Italian quality—even for the consumer who might prioritize haute couture more than sustainability and vice versa. Its efforts to reduce pollution and CO2 emissions contribute to the pure, luxurious quality of its garments. Hand-knitted wool scarves, Newlife trench coats, Bemberg kimono wrap dresses, and recycled white wool jackets, to name some examples, reflect the sleek lines of a garment crafted from a single, full-use fabric. An array of its categories are featured online and in select Italian retailers, including Accessories, Denim, Knitwear, Blouses & Pullovers, Pants & Skirts, Dresses, Oversized Coats, Kimonos & Fitted Coats.

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To learn more about Zerobarracento’s eco-responsibility, shop online at zerobarracento.com.